Why Online Businesses Should Take Advantage Of SSL

The web is an influential platform in how things are done today. Take shopping for example. By simply doing a few mouse clicks, one can easily buy anything from anywhere in the world effortless. But this progress in web commerce also attracts different kinds of opportunists who take advantage of online personal information disclosure and financial transactions. In such situation SSL certificates are vital.

The web technology called SSL or Secure Sockets Layer certificates protect the safety of customers and businesses in trading products and services. Seeing a pad lock icon on the browser?s address bar is an indication that a website is secure and protected. The logo signifies that the website is following standards and protocols, assuring Internet users that it can be trusted commercially. Also, a trustworthy website?s web address starts with https instead of http. The additional letter represents ?secure.?

Businesses get certification from certificate authority companies like DigiCert, VeriSign, and GlobalSign to ensure that their commercial website is secure. They coordinate with Google, Microsoft, Mozilla, and other web developers so they can ensure that the certificates issued are supported by web browsers at all times.

Certifications ensure that sensitive information is transmitted only between businesses and customers. Personal data like the customers? full name, date of birth, address and contact numbers; banking and credit card records like account numbers, passwords; and online information such as usernames, passwords, email addresses, and security back-ups are protected against identity thieves.

As online security continuously develops, fraudsters, scammers, and other web sharks also come up with ways to trick customers. To address this, certificate authorities introduced an upgrade named Extended Validation or EV in 1997. This certificate enables business websites to reinforce their security measures through undergoing a longer and more thorough registration and validation process.

A legitimate EV certification in shopping websites is recognizable by their green colored address bar. EV certification is now supported by the latest browsers of Microsoft, Mozilla, Safari, Opera, and Google Chrome. Hence, for secure online shopping, customers should keep their browsers updated and only do business with websites that have EV security.

SSL certificates help secure online transactions. Root signing certificates, on the other hand, allow organizations to operate as a Certificate authority. (7868). Unique version for reprint here: Why Online Businesses Should Take Advantage Of SSL.

Source: http://www.eddyarticles.com/business-articles/why-online-businesses-should-take-advantage-of-ssl/

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