Wednesday, June 1, 2011

Surprisingly Only 4 Things Are Needed to Master Good Copywriting ...

[unable to retrieve full-text content]To master really good copywriting, one must master only 4 things. In the beginning, I too was overwhelmed at the idea of writing ads and headlines. But once I reduced it to the ridiculous, things just started flowing. ... Third, when speaking of the features of anything, always talk about the benefits as well. In actuality, benefits sell. Nobody cares that it folds up smaller than a purse, but they do care that it can easily be carried in a jacket pocket, freeing up your ...

Source: http://articlereal.com/surprisingly-only-4-things-are-needed-to-master-good-copywriting-is-the-written-word-obsolete/

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